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2016 Mobile Ad Summit

Thursday

March

8:30am

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Company & Title

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00:00 AM

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00:00pm

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Wishes you a wonderful day

6:30pm

Introduction to Power Flow Yoga, followed byY oga + Meditation.

2018 Conference on Diversity & Inclusion

Thursday

March

8:30am

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Event Type

2018

CUNY18

8:30am

6:00pm

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FOR FACULTY MEMBERS, PLEASE EMAIL **** FOR FACULTY PROMO CODE.

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1:00pm

Welcome

Settle in and say hello to those around you. It's just about time to get down to the fun.

1:30pm

Engage

Breakout sessions designed to challenge how you think about storage, cloud, and data. Come prepared to leave with a headache.

3:00pm

Learn

Rub elbows with companies on the bleeding edge of tech innovation.

4:15pm

Network

Meet up with other thought leaders on top IT initiatives. Use our mobile app to discover peers facing the same challenges.

5:30pm

Party

Ain’t no party like a Splash party! This year, we’ve got a few surprises up our sleeve.

7:00pm

Mingle

Get together with people from around the world as you deepen your knowledge and grow your peer network.

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Registration is free for all members of the CUNY community, including faculty, students, alumni, staff, administration and anyone else with a CUNY ID. Membership will be verified during on-site check-in.

For additional information please visit the event website or send us an email.

For additional informaion

Please visit the event website or send us an email.

FOR FACULTY MEMBERS, PLEASE EMAIL **** FOR FACULTY PROMO CODE.

Join us on March 29, 2018

Please visit the event's main website for information.

8:30am

Registration opens

9am-12pm

Morning sessions

12-1pm

Lunch break

1-5pm

Afternoon sessions

5-6pm

Closing reception

The rundown

9:00 - 10:00 AM

Arrive

10:15 - 11:15 am

Alfred William

Mobile Marketing in the Digital Age

11:30 am - 12:30 pm

Clio HH Beekman

The Power of Company Culture

12:30 - 1:45 pm

Break for Lunch

Lunch will be served in the Great Room on the Lobby Level East Wing

2:00 - 3:30 PM

Guy Moffitt

Emerging Models for Team Workflows

3:45 - 4:45 PM

Guy Moffitt

Thinking on Forward Innovation

5:00 - 7:00 PM

Meet & Greet

Meet and enjoy cocktails with industry peers.

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The mobile advertising revolution is here.

This year, 3DAYS hit the road to educate every media buyer in America about how mobile is changing everything – from how we shop, to how we eat, to how we learn.

So far, we’ve spread the good word in New York City, DC, Philadelphia and Boston. And now we’re coming to you, Atlanta.

Join us for a day of killer keynotes, presentations and networking with peers and industry leaders who are shaking up the mobile advertising game. We’ve carefully crafted an incredible lineup of presenters who are prepared to arm you with new strategies, insights and know-how to take your mobile game to the next level.

Speakers

Jerry Zen

CEO, 3DAYS

Zen is a pioneer in the field of mobile advertising. 3DAYS is the 5th company that has achieved a Fortune 500 ranking under his guidance.

Kate Welsh

VP of Sales, 3DAYS

With a decade of leadership experience at 3DAYS, Welsh oversees sales, operations, growth initiatives and strategic alliances.

Sarah Chen

CEO, AdTank

Chen is founder and CEO of AdTank, a digital advertising think tank that partners with brands to unlock consumer markets through marketing.

Jenny Grace

Founder, Target Tween

Target Tween specializes in trend forecasting and marketing strategies for the tween and teen demographics.

Forest Bello

VP, Digital Media, Clicker

As VP of Digital Media at Clicker, Bello crafts innovative and creative solutions for the digital space, specializing in minority consumers.

Amit Sands

Digital Director, Power Haus

Sands heads up a world-class team of 120, and leads digital capability and integration for a suite of 50+ corporate clients.

Vee Nguyen

Editor, Ad Market Magazine

Nguyen covers mobile news and trends for Ad Market Magazine. Her work has also appeared in The New York Times, and Wired.com.

Charlie Gaudenzi

Mobile Analyst, Mobile Arts

Mobile Arts conducts quantitative and qualitative research on mobile habits, market trends, and user needs across the globe.

Schedule

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch

1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break

2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails

The 2016 Mobile Ad Summit will take place in the Penthouse suite of The Georgia Center Hotel, which is conveniently located in the heart of Atlanta. Sign in at the registration desk and head up to the top floor.

Event time: 9:00am-5:00pm

Reception to follow

Please check our website for an up-to-date agenda and speaker list.

For additional information please visit the event website or email us.

About our partners

The Georgia Center Hotel has proudly served Atlanta's corporate needs for over 25 years. With 10 ballrooms, an expansive media center, multi-media technology and an in-house production staff, The Georgia Center excels in creating memorable special events.

The Peach Tree is renowned for its healthy preperations of decadent Southern classics. Winner of two Eat Up Awards and a leader in farm-to-table cuisine, The Peach Tree offers casual-chic dining in the heart of Atlanta.

About 3DAYS

A Fortune 500 company, 3DAYS sets the platinum standard for engaging, media-rich mobile ads. With award-winning campaigns in video, interactive and animated content and partnerships with top-tier creative agencies across the globe, 3DAYS dominates the mobile ad solutions field and delivers effective, cost-effective solutions.

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